Our Purpose

Our purpose is level the playing field for the nonprofit sector by aggregating purchasing power into a unified channel. We help our customers save precious time and money, and create efficiency in delivering high value products to charitable programs.


What Nonprofits Have Faced Forever

Donations Aren't Enough

Nonprofits are often forced to scrounge discarded, returned or defective merchandise or make do with limited in-kind donations that don't address their day-to-day needs. In disaster events alone, more than 60% of in-kind donations are unusable or even dangerous. And when charities then head to the store to buy what they really need, they often end up paying full retail or purchasing goods an average discount of less than 15%.

Wasted Time, Money & Resources

Dedicated charity employees and volunteers – from case workers and administrative assistants to office and program managers – waste countless, needless hours trying to track down deals or negotiate discounts on the products they need to do their good work.


The Business Challenge

Lost Consumer Connections and Genuine Trust

Despite the creativity, effort, and expense companies put behind cause marketing programs, they're still struggling to get the word out in a clear and concise way: 75% of consumers are confused by messaging on corporate social responsibility programs. And those who do get the message are starting to question the high costs of these campaigns, wondering how and if they're actually benefiting charities at all.

Increased Scrutiny, Increased Spending

Connecting with consumers extends far beyond the shopping aisle, and socially-conscious customers desire clear proof of the direct impact of corporate social responsibility programs. Companies are increasingly pressured to show the good they're doing in local communities - and consumers definitely favor those who excel at doing so. Last year, American companies responded to this pressure by spending more than $1.7 billion on cause marketing programs and the budgets continue to grow.


There's A Better Way

The first, fully transparent crowdfunding and eCommerce "Marketplace for Good" is Born

121Giving is the first eCommerce marketplace driven by the needs of charities, powered by brands that care.

From disaster relief and episodic events, to program-related and operational needs, we incorporate philanthropy earlier into the supply chain. By selling inventory at a discount in our marketplace, businesses demonstrate their commitment by putting their products where their heart is - providing a clear message to socially conscious consumers.

Product Drives, Simplified

It's no secret that donors want to know where their giving is going, and they also favor businesses who can clearly show how they impact their local community. 121Giving does just that. Our platform provides charities powerful crowdfunding tools that empower them to pick the products they need, build a campaign, and quickly spread the message throughout the online community. Never before has it been easier to build trust and transparency with online donors by showing them exactly where their giving is going. And never before have product drives been so efficient and easy to organize.

Tangible Good, Driven by Demand

Our charity customers and their needs direct the expansion of our product catalog, right down to the specific deals we offer. Charities shop the marketplace, choose to purchase or crowdfund what they need, and get products shipped directly to them. The more charities use 121Giving, the better the deals get, and the broader the inventory selection grows. There are no fees for charities to join. No bidding or bartering for items, just good deals all day long.




The Future of Online Giving

We level the "buying field" for the benefit of all good standing charities.

Ordering products is efficient, charities get what they need when they need it.

Charities take drives digital, campaigning for tangible products.

Time and resources are freed, reserving more energy for program work.

Brands do more good locally, with less spending.

Consumers see the tangible good in their local communities.